About Us

Where AI Innovation Meets Human Expertise

Who's Behind Your AI Transformation

At Demand Spring, we’re a team of AI implementation experts who believe that behind every successful digital transformation are real people helping other people succeed. While we’re passionate about AI and automation, our greatest strength lies in our human expertise and understanding of what marketing leaders really need.

The Story Behind Our Mission

When our Founder & CEO Mark Emond witnessed how marketing automation could revolutionize struggling organizations twelve years ago, it sparked more than just a business idea—it ignited a mission. Starting with marketing automation excellence, we’ve evolved to help marketing leaders harness the transformative power of AI, always keeping one core truth in mind: technology is only as powerful as the people implementing it.

What Makes Us Different

Unlike consultancies that focus solely on technology, we combine:

Deep marketing automation expertise

Advanced AI implementation capabilities

Real human understanding of marketing challenges

Practical, results-driven approaches

People

Meet the Team Driving AI Innovation

Brent Martel

SEO, SEM Lead, Web Strategy and Development

Brent is a digital expert with a focus on websites and digital marketing strategies that deliver business results.

Melissa Beresford

Account Manager

With more than 15 years of technology, industry, and partner marketing experience with IBM, Cognos and Televitesse, Melissa brings exceptional project management and client management skills to every project.

Susan Malik CPA, CA

Chief Financial Officer

Susan has over 25 years of experience as a successful entrepreneur, founding and developing several companies in Canada and the United States. She has a wide range of business expertise in such diverse areas as information systems, banking/finance, management consulting, training and education.

Maria Hortua

Marketing Technology Consultant

Maria is a Marketing and Business professional, with over 8 years of experience working in Email Marketing, Marketing Automation and Analytics teams.

Lance Moore

Associate Marketing Technology Consultant

Marketing Automation Specialist with experience in Salesforce Marketing Cloud, email development, and building data-driven campaigns.

Shannyn Lee

Chief Growth Officer

Shannyn brings more than 20 years of experience spanning marketing, communications, and business development. After a decade in senior marketing and communications roles with Fortune 500 companies, she moved into agency business development, leading growth programs for firms across a range of sizes and disciplines. Her experience on both the client and agency sides gives her a unique perspective on what marketers look for in partners and what agencies need to do to differentiate, compete, and grow.

Marc Tessier

Developer

With a background in web development and computer engineering technology, Marc is a multi-talented, multi-platform developer delivering creative mobile-friendly client-focused solutions.

Cindy Froese Schroeder

Associate Marketing Technology Consultant

Cindy is an experienced digital marketing professional with a strong background in the tech industry, specializing in marketing automation, lifecycle management, and growth marketing. Passionate about creating meaningful connections between products and people, her data-driven campaigns have consistently driven user growth and increased engagement across multiple platforms.

SERVICES

How We Help

We deliver four core services through our team of experts:

Strategic AI Advisory

Led by seasoned advisors who understand both technology and human dynamics

AI Activation & Growth

Implemented by experts who make complex AI solutions accessible

Team Training & Enablement

Delivered by educators passionate about empowering marketing teams

Marketing Automation
& AI Workflows

Marketing Automation Services

Maximize Marketing Automation Success:
Expert Support & Optimization for Marketo, Salesforce, HubSpot & Eloqua

VALUES

Our Values: The Heart of Demand Spring

Good

Integrity in Innovation

We believe in ethical AI implementation, demonstrated through transparent partnerships and sustainable practices.

Passionate

Driven by Transformation

Our team’s enthusiasm for innovation is matched only by our dedication to client success.

Original

Pioneering Solutions

We’re creative problem-solvers who develop custom solutions for unique challenges.